ActionKit

Powerful

Organize your heart out

ActionKit is used by progressive organizations, large and small, around the world, to make a difference on issues from climate change to gun control to disaster relief to social justice and more.

Best practices baked in

We tested and we learned what works, so we made it simple to implement personalization, segmented targeting, source tracking, tell-a-friend, optimized layouts, customized asks, a/b testing and much more.

Easy to use

Simple steps guide you through commonly used settings for quick launch of everything from a new petition page to an urgent action alert email to a fundraising campaign. Advanced options and customizations are easily enabled when your needs go beyond the basics.

Active development

ActionKit is always improving. We regularly put out new releases with features, bug fixes, and infrastructure improvements, often based on requests and learnings from our clients.

Progressive screen

We only work with progressive non-profits and political organizations so your opponents aren’t benefiting from the new best practices you and other clients are developing.

Complete access

Your subscription includes access to the whole platform and to the same responsive support we provide to each of our clients. We don't have add-on packages or surprise fees.

Flexible

Radically customizable, and integrates with your tools

Clients have built integrations with third-party donation processors and CRMs, GOTV tools, and their own custom software.

It’s your data

Your list is not locked up with ActionKit; you can access it any time via our APIs or raw SQL.

Store anything

Add custom fields to users, actions, and pages and populate them from online forms, imports or manually.

Front-end flexibility

Completely redesign our templates to fit your look, or host pages on your own servers for even more control.

API

Our web services APIs give you full access to your data and allow you to create pages, submit user actions and send after-action emails from within your applications, so you can build your own tools on top.

Email: Intuitive set up and flexible targeting

• Match your existing look or create new ones.
• Personalize with click-to-insert user data like user name, highest gift, or state or federal legislator, and customize by state, tag, user field or other values.
• Segment by location, action, donation and mail history, custom fields and tags, or use the report builder to target on any set of criteria.
• Test everything, easily.
• Deliver up to hundreds of messages per second.
• Schedule mailings or make them recurring for a welcome series or sustainer renewal reminders.
• Monitor delivery with an external service like Mail Monitor with our seed list support.
• Optimize daily mail stream by sending each user the one most important mailing for them on any day using our priority mailing system.
• Upload a CSV to merge other data, like microgoals by city or partner event information, into your mailings.
• Own your email deliverability with a dedicated sender reputation -- other clients' practices won't affect your deliverability -- and use built-in list hygiene tools to target your active users.
• Create unlimited mailing wrappers. Use models and templates to simplify workflows and enforce best practices.

Secure Fundraising: One-time and recurring donations, with micro-targeted asks

• Easily set suggested amounts based on past giving, accept "in memory" gifts or offer premiums.
• Customize everything. Personalize your ask, use your thank you email as a receipt, match your pages to your appeals.
• Automate notifying staff about new recurring, large or campaign-specific donations.
• Offer your users security with SSL encryption for all transactions. Achieve PCI compliance by using Braintree as your merchant vendor.
• Accept donations through Braintree, Authorize.net, PayFlow Pro, ACH, and PayPal. Braintree supports donations in most currencies.
• Fundraise through ActBlue using their integration for data transfer, but still use our sophisticated mailer and reporting tools.
• Easily refund and manage donations, including PayPal donations, through our interface.
• Take advantage of our Salesforce sync app, currently in beta, or use our API to build your own sync with another external database of record.
• Use the API to integrate with an external database of record like Salesforce.
• Send one-click donation links for opted-in users.

Advocacy & List Growth: Petitions, letters, surveys, calls, letters-to-the-editor – with best practices baked in

• Customize our mobile-friendly templates with your branding, or completely redesign them to match your look and feel.
• Modify form fields on a page by-page-basis.
• Create microsites and campaigns with an unlimited number of appearances.
• Track how many people took action via a specific mailing, Twitter, Facebook, your website or any other source.
• Direct letters and calls to state or federal US legislators or custom targets. Geocoding assigns users to the correct district.
• Daisy chain actions within ActionKit or to any other page.
• Drive sharing with integrated tell-a-friend and social media sharing tools.
• Deliver signatures to advocacy targets with automated email delivery, petition drop tools, or the Communicating with Congress API.
• Embed sign ups and simple actions directly on your website so users can act without leaving the page.
• Send one-click petitions for easy conversions.
• Target members of Congress on Facebook, Twitter, and Instagram.
• Participate in the optional cross-client Remember Me to more easily convert users with built in user recognition.

Events: Easy set up of centralized events and a complete toolset for distributed organizing and user-hosted events

• Recruit members to host and attend events, with event management tools for staff and volunteers.
• Create new events from a CSV upload, or have event hosts fill out a simple form to set up and host their own.
• Click-to-insert content and targeting options for event recruitment emails.
• Provide users with an interactive map and search by city or zip to find nearby events all over the world using built-in geocoding.
• Give event hosts user-friendly tools, host materials, and reminders. Track emails between hosts and attendees.
• Analyze events, hosts, and attendees with customizable reports.